[Editor's note: This is part 3 of a 3 part series Designing an Effective Donor Appeal.]   Designing an Effective Donor Appeal Part 3 - Designing the Letter and Remittance Portion of Appeal        Design elements of the donor appeal letter can increase the probability of the individual reading and responding positively t... read more

Direct Mail - The "Ask Letter"      The internal heart of all direct mail is the “ask letter” which is the topic explored in this blog. An ask letter contains the greeting, other pieces of engaging information such as the charity’s current activities and, most importantly, a convincing appeal to the reader to tak... read more

DESIGNING AN EFFECTIVE DONOR APPEAL Part 1   One of the greatest challenges facing a non-profit, charitable organization is that of raising operational funds through the solicitation of individual donations. Oftentimes, the appeal for donations comes in the form of appeal letters mailed to the home or office of existing or potential donors. ... read more